Business/Marketing, Signs & Graphics

Harnessing the Power of Outdoor Signs for Effective Marketing

Despite the popularity of online marketing and advertising, outdoor signs remain a powerful and cost-effective way to promote your business. These signs offer a quick, easy-to-read way to communicate important information about your company, products and services. They also make it easier for potential customers to recognize your business and distinguish it from similar businesses in the area.

There are many types of outdoor business signs to choose from, but you can start by thinking about what your sign is trying to accomplish. Ultimately, your goal is to attract the attention of passersby and entice them to visit your store or buy your product. You can do this by incorporating visual elements like shapes, colors and fonts into your sign design.

Aside from making your business stand out, outdoor signs can be used to announce special events or sales. In addition, they can tell potential customers how to get in touch with you, such as a website or phone number. Many of these signs can even be used to provide directions for your location. Using these signs to guide your customers will help them find you and save time in the long run.

Outdoor business signs can be large or small, but they are all meant to grab the attention of people who are walking by. If you’re located on a busy road such as Lancaster Ave in Exton PA, you’ll want to consider using a larger sign to make sure that your message gets seen. Larger signs are easier to read at a distance, especially when they’re designed with L.E.D. lighting.

If your company is on a secondary road with lower traffic counts, you can use a series of smaller signs to create a unique marketing message. This type of signage is particularly effective if you can secure the permission of a landowner to display the signs, which will be far cheaper than purchasing traditional outdoor advertising space.

Another effective strategy is to place your message on a car wrap or truck sign, which can expand the reach of your business without having to invest in costly advertising campaigns. A customer who sees your branded vehicle driving around town might decide to stop by your store on an unplanned basis when they realize they need something you sell.

Using proximity marketing on your outdoor digital sign is an innovative way to draw in customers. It allows you to deliver digital content directly to a customer’s smart phone when they’re in close proximity to your business, such as movie trailers or coupon offers. This is a fun way to build brand awareness and drive sales. For example, a local coffee shop could use this technology to advertise its loyalty program and on-the-spot coupons. If you need outdoor sing in Fresno visit